Keyword Research and Analysis
Keyword research and analysis is the cornerstone of any internet marketing campaign. There is nothing more important than knowing what words you are targeting so that you can not only understand your competition, but also so you can plan and implement a successful internet marketing strategy. It doesn't matter if you are preparing for search engine optimization, a pay-per-click campaign, social marketing, a link building campaign, generating content development or any combination of these. You must first take the time to perform proper keyword research and analysis.
Free Keyword Research and Analysis Tools
There are some free keyword research and analysis tools that you can use to do your own research. Google's keyword research tool will provide information based on one or more keywords that you enter. They offer variations based on actual searches, as well as, phrases advertisers are competing for. Also included is an approximation of the previous month search count and an estimate of the current month's searches. Wordtracker is another keyword research tool that estimates the number of searches based on data it has collected.
ACES provides extensive keyword research and analysis as part of our internet marketing services. We utilize many different tools including some proprietary in-house tools for developing marketing campaigns and tracking analytics so that we can help our clients reach the highest rankings possible.