Of course there are many methods in which you can promote your website online, just as there is with a traditional offline business. A term that you may be familiar with or heard of is ‘SEO’ which is an abbreviation of ‘Search Engine Optimization’.
Search Engine Optimization is exactly that – optimization of your website in order to gain high rankings in search engines such as Google or Yahoo! The advantages of utilizing good SEO techniques are numerous; however the main benefit is from gaining free and organic traffic to your website in order to increase business and sales. The higher a website ranks in a search engine for various keywords that are related to your website, the more traffic you are likely to receive.
For example if your business sells garden equipment and furniture you would ideally like to rank high for keywords such as “garden equipment” so that when users type in a search for those keywords, your website will show up high in the search engine results (known as SERP – Search Engine Ranking Position). Of course a keyword such as this is very broad and ‘garden equipment’ could include items like lawnmowers, shovels or fencing. Broad keywords are more competitive and therefore harder to rank for so while thinking about SEO for your website, it is easier to rank for more targeted keywords such as “electric lawnmower” which will have less competition and will be easier to obtain traffic.
So how do we actually use SEO to rank and get organic traffic? One of the easiest and most popular forms of promoting a website for certain keywords is through article marketing. There are many websites online such as ezinearticles.com and goarticles.com that exist for users to post their articles on any subject.
Now you don’t need to be a professional writer to be accepted on such websites. An article that is written in good English and over 250 words will likely be accepted.
To use these article directory websites to your SEO advantage, consider writing content that relates to your website or products. Using the gardening website above you could write about the advantages and disadvantages of gas versus electric lawnmowers for example. In your article you should include keywords that relate to your website such as ‘gardening’, ‘lawnmowers’, ‘lawn’ and so on. This will help search engines understand what the article relates to.
The article should not only include a good number of related keywords but will also have a ‘biography box’ in which you tell the readers about yourself. This bio box can include a link to your website which is beneficial for two reasons:
- Direct Traffic – Readers of your article may click on the link after being impressed by what they have read and require further information on the product or service;
- Backlinks – The link in the bio box is a ‘backlink’ to your website which will help with search engine rankings. The more a website is linked to from third party websites, the more ‘important’ that site is considered to be by search engines, therefore generally the more backlinks you have to your website, the higher it is likely to appear in search results.
Additionally the bio box should have a link that is from clickable text. This is called “anchor text”. For example you could have a link such as this:
That is simply a standard link and though it is a backlink, it does not relate to anything. By adding anchor text you could have a link such as:
That link still points towards the www.homedepot.com web address but it adds ‘gas lawnmowers’ as anchor text. By doing this not only do you have a backlink to your website, search engines will also recognize that link is associated with gas lawnmowers and therefore your website will likely rank higher for that term.
Article marketing can have massive benefits to your websites popularity if used properly as outlined in the manner above and is a good form of search engine optimization. Remember to include related keywords on an article of at least 250 words (500 words works best) and a keyword anchor text link in your biography box.
ACES specialises in all forms of search engine optimization, including article marketing and though effective, article marketing is very time consuming. Our team of professional writers can create custom and totally unique content for you and then the content will then be submitted to article directories without you having to type a single word! Reap the benefits that article marketing brings by contacting us today. Find out more about our article marketing and link building services for more details.