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Video content is a powerful component in marketing campaigns. It can help generate positive ROIs and drive engagement. But companies and brands that lack the resources or bandwidth may find producing the right video content a bit prohibitive. If you are a company looking for the kind of content that will embody your image and goals that’s within your budget, stock video footage is a great alternative.
What is Stock Video Footage?
Stock Footage is video footage or a film that can be utilized in other films. Also considered as archive footage, file footage or library pictures, Stock Footage is beneficial to film makers who want to save from shooting new materials. It is either rights-managed or royalty-free.
Stock footage companies offer a wide variety of high quality content that can be used extensively in a range of formats. The video footage can be included in ads and presentations, especially in sales video intended to become viral and targeted towards specific social media fans. In order for video content to be effective in drawing attention and generating audiences, it should be visually engaging and able to provide meaningful information to the viewers.
If you think what you have produced in the past didn’t offer some value, then you need to adopt these 10 best practices in producing the right video content for your brand.
#1. Entice viewers to press the PLAY button. In social media, first impressions matter. Just like a compelling book cover will pull in readers, aim to create an exciting video frame poster to have people watch the video.
#2. Be human and be original. A sense of fun and quirkiness in a video can make your brand more relatable and more human. Introducing images or stop-motion animations might prove more exciting and original than the cold and flat 3D renderings.
#3. Avoid setting videos to AUTO-PLAY. An auto-play setting might render the content forced and interrupted. You may want your viewers to feel in control of playing the video. Otherwise, they might regard the video a nuisance.
#4. Attention span these days continues to shrink, so best keep it short and simple. Believe it or not, no one is going to sit on a five to ten-minute video. Engage viewers as quickly as you can, keep them captivated, and then close it with the action you think your audience should take.
#5. According to research data, more and more people are now accessing the internet via mobile. You should choose videos that are optimized and bandwidth-friendly for reasons of accessibility. Also, HD resolution is best to use for crisp videos.
#6. Stock footage is only an enhancement to your own video. Seamlessly combine stock video footage to your own created graphics or footage to produce authentic, high quality video content for your brand’s messaging, sales or any other marketing initiatives.
#7. A good video should tell a good story, so work on your script. Well thought out video content must have a clear and clever introduction, meaningful information in the middle, and a closing that convinces and compels viewers to take action.
#8. When using a model in the video, make sure the model is relatable to your target audience. This goes the same with everything else in the picture. Attempting to reach teens using 50 year old models or images and landmarks back in 1950’s is futile. Be timely, relevant and always relatable.
#9. Stock footage portraying handshakes, classroom scenes and people paying rapt attention to a speaker can appear amateurish and bland. Be creative and contemporary. Your content should go with your brand’s overall image and type of audience.
#10. Most companies use stock footage for financial reasons. Affordable stock videos provide brands with minimal budget a cost-effective way to produce professional, high-quality video content. But beware of going with a bargain basement price for these videos as they might come from stock companies skirting licensing rules. Better yet, only trust an established company.
Do you have other powerful and effective ideas in creating and producing great video content for brands and companies? Why not share them with us? We’d love to listen.Share