One of the most difficult aspects of business blogging is to properly balance quality with other business considerations like speed, return on effort, and return on investment. In many cases, one of these considerations will take higher priority over the others. It doesn’t have to be that way. The great thing about blogging is that you can focus on one topic and go deep. You can also be very episodic. You don’t have to eat the whole enchilada in one ...Continue Reading → Share
When it comes to blogging for small businesses, the reaction to this traffic generating activity usually falls into two camps. One the one hand, you have people who get bad flashbacks from midterms in high school or college where they had to sweat out writing a term paper. On the other hand, you have people who are more than willing and ...Continue Reading → Share
Did you know that every single day, over two million pieces of online content are produced and shared on the internet? Think about that. Two million pieces. We’re talking blog posts, website pages, and website content in all its forms. That’s two million pieces of competing content being cranked out every single day.
It’s too easy for your own blog ...Continue Reading → Share
Backlinks are important when it comes to search engine optimization. Search engines use backlinks and other signals in determining how high to rank your website for certain keyword queries. It’s important to know that the higher the quality of the backlinks you get, the higher you will rank on Google. However, you have to solve one huge problem: how do you get high quality backlinks? The good news ...Continue Reading → Share
Reverse Engineer Their Backlinks
Search engines, in the United States at least, still use backlinks as ranking signals. You need backlinks to rank for your website’s target keywords. The problem is, merely building more backlinks doesn’t necessarily mean you will rank higher. You shouldn’t focus just on the quantity of your backlinks. While quantity does matter, quality matters more. It is not uncommon for websites with only ...Continue Reading → Share
Perhaps, one of the greatest frustrations in managing social media is the difficulty in tracking its impact on the bottom line. It’s easy to measure Likes, Followers and Connections, as well as, monitor activity in your Circles and Pin Boards. But how do you know if all these are moving a needle on your marketing campaign?
Social media is now considered the most popular method of enhancing business online profiles and creating brand awareness. The latest addition in the social block to find favor is Pinterest, a great platform for sharing pictures and videos. Although still relatively young, Pinterest is slowly gaining popularity among many marketers as they realize that, ...Continue Reading → Share
There is an endless stream of social media networks today, and there is a good chance you need the help of a digital marketing firm to help you compete. Businesses are leveraging the value of these networks in driving and influencing decisions. While social media provides businesses the ability to share news and information about their products and services, the volume of work required to achieve business goals through social media is enough to restrict the potential of ...Continue Reading → Share