The title of this post might have you scratching your head. After all, you might reason, the essence of a blog post is the content it contains. It is the text of a blog post that forms the core or the main value of that post. Everything else is secondary. I have to agree that this is ...
In a presentation during the Financial Times Future of Marketing Summit, Don Sorensen, president of Big Blue Robot and a well-known reputation management authority, discussed about how online reputation management plays an inevitable role in this digital age.
Today, companies should aptly improve their online reputation or suffer the consequences. For most brands, underestimating ...
Continue Reading → ShareWell, who doesn’t love top 10 lists?
Video content is a powerful component in marketing campaigns. It can help generate positive ROIs and drive engagement. But companies and brands that lack the resources or bandwidth may find producing the right video content a bit prohibitive. If you are a company looking for the kind of content that will embody your image and goals that’s within your budget, stock ...
One of the most important decisions facing online companies rests in deciding how to allocate minimal marketing funds. Inevitably, startups need to determine whether organic search engine results or pay per click advertising will prove more beneficial to their bottom line.
Given the relatively small budgets with which online startups typically operate, deciding how to spend ...
Continue Reading → ShareThere is a fundamental difference between the concepts of corporate identity, brand identity and brand image. Corporate identity is the visual aspect of a company and although the corporate identity should ideally 
evolve with time, a change does not mean a change in brand value. Change of the corporate identity is inevitable because the company must reflect that it is concerned with its appearance and is modernizing with respect ...