Problem With Facebook Ads

A client wanted to know if Facebook advertising would be worthwhile. I didn’t have any experience with it so I wanted to educate myself on it so I could give them my advice. Although many of the things I read said that buying ads through Facebook helped increase Likes, I didn’t find a lot of evidence that it lead to increased engagement, much less, increased conversion.

Then I came across this video and it became painfully obvious why Likes mean nothing ...

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