Clearly, SEO is all about consistency, perseverance and commitment to quality. Many business owners and marketers are beginning to truly master the art of producing high quality content, but only a few have cracked the code for creating organic video SEO. If you plan to utilize video content for your marketing strategies, it’s critical that you get maximum exposure from your efforts as exposure is equivalent to good search engine ranking potential. Here are five solid tips you ...Continue Reading → Share
A client wanted to know if Facebook advertising would be worthwhile. I didn’t have any experience with it so I wanted to educate myself on it so I could give them my advice. Although many of the things I read said that buying ads through Facebook helped increase Likes, I didn’t find a lot of evidence that it lead to increased engagement, much less, increased conversion.
Then I came across this video and it became painfully obvious why Likes mean nothing ...Continue Reading → Share
Links, or backlinks are simply the hyperlinks that connect websites together as clickable text. You see them thousands of times whenever you surf the web and without them the Internet would be a very different place. So why are they so important to your own website?
First, backlinks are a means for people/traffic to find your website ...Continue Reading → Share
The single most important aspect and preparation that is required for any online website promotion boils down to keyword research. If you do not put enough effort into obtaining and targeting the correct keywords and key phrases that are related to your website’s content, then much of your promotional efforts can be worthless.
The importance of keyword research cannot be underestimated and therefore should not be overlooked. The goal of your website as an online business is to be as profitable ...Continue Reading → Share
For those that don’t know, ‘Squidoo’ has nothing to do with cuisine or eight-legged creatures that live under the sea. No, Squidoo is the name given to a content website situated at www.squidoo.com.
This website offers its users the ability to create a ‘lens’, which is just a unique name created by Squidoo for a standard webpage or blog-type page that is created at Squidoo for original content to be added.
If you use article marketing as a form of ...Continue Reading → Share
Of course there are many methods in which you can promote your website online, just as there is with a traditional offline business. A term that you may be familiar with or heard of is ‘SEO’ which is an abbreviation of ‘Search Engine Optimization’.
Search Engine Optimization is exactly that – optimization of your website in order to gain high rankings in search engines such as Google or Yahoo! The advantages of utilizing good SEO techniques are numerous; however the main ...Continue Reading → Share
Search engine marketing (SEM) allows you to market your business more effectively online. Millions of people surf the web everyday in search of products and services and effectively utilizing SEM can drive significant business to your online storefront. Traditional marketing relies on direct mail, print or media campaigns and word of mouth to generate business. However, online businesses have not always responded well to these types of strategies. Instead, online retailers and other businesses depend on search engine marketing to ...Continue Reading → Share
Search Engine Optimization (SEO) is the process of fine-tuning your website so that it is more accessible to a search engine. SEO improves the chances of the site being found by a search engine. The easier you make it for the search engine to find your site, the higher it will be placed in the search engine’s ranking system. The higher your web site ranks in the results of a search, the greater the chance that that site will be ...Continue Reading → Share
In a recent and groundbreaking study, the Atlas Institute has busted the myth that the web traffic for the websites listed in the top ten of a search engine is the same. On the contrary, they have come up with solid evidence to prove that in reality there is a great amount of difference in the traffic between the sites located at the very top and the ones situated at the fourth or fifth position.
The index used by the Atlas ...Continue Reading → Share
One of the most important decisions facing online companies rests in deciding how to allocate minimal marketing funds. Inevitably, startups need to determine whether organic search engine results or pay per click advertising will prove more beneficial to their bottom line.
Given the relatively small budgets with which online startups typically operate, deciding how to spend ...Continue Reading → Share