One of the most common pieces of advice shared by so-called “social media marketing experts” about Twitter is to follow as many people as possible. The whole idea is when you follow people, a certain percentage will follow you back. According to this logic, if you follow a huge a number of people, enough will follow you back that you will ...
As I have written earlier, the proper of using social media for marketing purposes is to influence niche leaders. Social media is a great platform to reach out to influential people in your niche. This is the best way to use social media. Marketing this way enables your brand to benefit from existing brands on ...
Haiku is a Japanese poetic form that is renowned for its economy of text. We’re talking a very small amount of text, but it packs a lot of meaning. This is why haiku is very popular among poets. Considering how tight its rules are, it’s very easy to filter out great poets from mediocre ones. Haiku is all about packing ...
As we have mentioned in several previous blog posts, social media engagement is the name of the game for contemporary SEO. If you want to get better search results, you need to reach out to potential link sources and media allies through social media. You have to engage people on social media to get on the radar. You ...
If you read the title of this blog post correctly, don’t roll your eyes and don’t scratch your head. It is intentional. I know that there may be a lot of people confused by the title of this blog post. People normally look at conversion rate optimization primarily as a set of practices that involve conversion pages, sales pages, landing ...
It’s almost funny how many online marketers try to talk up social media. This blog post is not intended to minimize the traffic potential of social media platforms like Facebook groups, Twitter, Google+, and others. Instead, I would like to focus your attention on the proper use of social media traffic.
A lot of the marketing books out there that talk ...
Continue Reading → ShareThe whole concept of measuring social media marketing success is a very old question. In fact, you can tell which marketer knows what he or she is doing based on his or her answer to this question.
The correct answer really is all about building brand awareness with the right people. That is the right answer.
Can you get traffic? Sure. Can you increase your clout score? Absolutely. Can you get a lot of re-tweets and shares and measure that way? Yes. ...
Continue Reading → ShareFirst, let me get the bad news out of the way. Social media signals, whether in the form of social media shares on Facebook, re-tweets, favorites, Google+ postings, +1s, are not going to give you any SEO benefits. Google is on the record as saying that it doesn’t factor in these signals in how to rank your web page or website for your target keywords. Let’s get that out of the way.
With that said, your website can still benefit from ...
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If you’re reading this blog post, you probably already know that SEO in the year 2014 going forward is all about social media outreach. It’s all about building relationships with other websites so your site can have the niche-targeted and highly relevant back link footprint it needs to dominate search engine results.
This is easy to say, but it’s quite a ...
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Increasingly, social media platforms ranging from YouTube, Facebook, all the way to Twitter and Google+, have a cover format. This cover format is usually very white. This allows for a very broad, high-quality graphic look for those social media platforms. It also gives you a solid branding opportunity on these social media platforms.
This is why it’s extremely important for you to ...
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