Whether you are trying to reach out to related websites in your niche for SEO, content marketing, or social media-based viral marketing purposes, you have to identify and contact the right people. The right people will have the right amount of influence with your target audience. These influence leaders can lend a lot of credibility to your marketing efforts or brand. This credibility and clout often mean the difference between building a solid online brand or a mediocre one. Unfortunately, if you don’t have a social media outreach game plan, it is close to impossible. There are simply too many people on social media platforms like Twitter, Google Plus, LinkedIn groups, and Facebook groups that marketing outreach can look downright intimidating. The good news is it doesn’t have to be this way. Keep the following considerations in mind so you can craft a winning social media outreach strategy that can help you achieve the SEO, content marketing, or viral marketing results you’re looking for.
The problem of self-reported information
The biggest challenge many marketers encounter when trying to find people to reach out to on Google Plus, Facebook, or Twitter is the fact that what people say they are and how people actually behave are often totally different from each other. For example, if you run a digital media agency and want to reach out to other SEO practitioners, you can find tons of Twitter profiles that use the term ‘SEO.’ However, when you contact these people, it turns out they aren’t actually into SEO, they’re interested in email marketing, conversion rate optimization, ebook marketing, blog marketing, or, worst of all, software-driven spam robot accounts. Ouch.
On a similar note, you can’t rely on the number of followers of accounts you follow because many marketers routinely buy followers. They do so because they know that people would think twice about following them if they don’t already have followers. Just as you wouldn’t want to eat at an empty restaurant, you probably would find an account with few followers less than credible or worthy of following. It can really be challenging trying to figure out how to follow and engage on social media. Thankfully, there’s a way out of this problem: focus on what they do, not what they say.
To figure out who are real influence leaders in the niche you seek to market to, focus on the content that is actually being shared by these accounts. Are they authoritative? Are they credible? Check out who follows them or who added them. Are these influence leaders in your niche? Look for patterns in their engagement. Do they actually network with other accounts and reach out and pitch content concepts or get pitched content concepts?
By paying attention to what people actually do, you can quickly figure out which social media accounts have real influence and value. You can also quickly weed out robot accounts, ‘fake it until you make it’ wannabe accounts, and other posers. Instead, you can maximize your return on effort by clearly identifying and engaging actual niche influence leaders.Share