The essence of social media marketing is to build credibility and authority in your niche. After all, people won’t buy from you if they don’t trust you. Establishing credibility is all about establishing trust. Sadly, this is why so many social media marketers fail. Too many simply blast out ads. Let me break it down for you-you won’t sell much if you simply blast ads to people. You have to earn their trust first. In fact, the most powerful way you can earn your target audience’s trust is to first earn the trust of influence leaders in your niche. That’s right-by earning the trust of people your target audience already trusts, you become credible and ‘get on the inside track’ in your niche. Some of the credibility and authority niche leaders already accumulated will rub off on you since these thought leaders engage you. When you achieve this level of credibility, it is easier to reach your target audience and sell to it because your audience is more willing tot trust you. This might seem like a convoluted process but it’s actually pretty simple and straightforward. How do you earn niche leaders’ trust? By sharing content.
Sharing on social media is important for credibility building
The more authoritative content you share, the more people will think you actually know what you are talking about. The more you specialize in a certain type of content, the more they will think of you as the ‘go to’ person for certain niche content or information. However, actually becoming credible and establishing a reputation as an authority is complicated by the fact that there are over two million pieces of content being shared daily on social media platforms. It is too easy to get lost in the noise. What can you do to get your content and brand noticed?
Method #1: Focus on rarity
You already focus on a specific niche. However, you aren’t going to make much headway if you share the same stuff other people in your niche are sharing. You need to stand out by sharing high quality stuff that isn’t being shared all that much. You need to put on your editor hat and really filter out the best stuff. This makes you stand out because you often end up sharing content that others in your niche haven’t covered yet.
Method #2: Pick controversial topics
Another way you can stand out from your competition is to focus exclusively on controversial topics. People love drama and this can get you a lot of attention. However, you need to make sure you exercise the highest levels of journalistic integrity. Otherwise, you’d come off as an attention leech and this might backfire.
Method #3: Pick late breaking or cutting edge stuff
Take a page from blogs like Gizmodo or Engadget and focus on late breaking leading edge news in your niche. This can make you stand out since most niche marketers tend to repeat the same well-established stuff. When you are the person who breaks out the latest news, people will gravitate toward you and end up republishing your stuff. You end up controlling the discussion and this is great for your brand.
Make no mistake about it, people are watching what you post. Everything you do online impacts your brand. You are establishing a reputation. Make sure you take full control of your reputation. Are you the go to guy for new stuff? Are you the go to guy for controversy? Or are you just like everyone else posting the same stuff? It is your choice. The people who truly stand out and dominate their niche on social media put in the time and effort to stand out. Plus, they are very systematic about it. Everything they do is guided by their brand values. Take control over the whole social media brand building process by being very discriminating regarding what you share, post, or put on your feed.Share