It used to be very easy to make thousands of dollars every single month with SEO. Seriously, it was. Back in 2009, all you needed to do was to get the right list of keywords and everything else pretty much fell into line. You only need to create junk articles based on those keywords, use software to build all sorts of back links to point to the web pages that target those keywords, place the right advertising, and you’re in business. It really felt like shooting fish in a barrel.
A lot of things have changed since 2009: Google Panda, Google Penguin, and most recently, Google Hummingbird. The SEO landscape has changed so dramatically that people who have been out of the game for the past five years and who are just reentering the SEO space will almost always say that it’s like black and white. That’s how dramatically the game has changed.
One key area where SEO back links have changed is in the use of guest blog posts for SEO. It used to be very easy to get back links with guest blog posts, because you can post content with links that are totally unrelated to the topic of the post, and the topic of the blog that published the post.
For the longest time, Google tolerated this practice. Unfortunately, too many SEOs pushed the envelope too far. As a result, Google has been cracking down, and it is really a bad idea to use guest blogging for back link building at this point in time.
Thankfully, you can get around this restriction on SEO guest blogging by publishing interviews instead. You can either publish interviews, or you can get interviews. Regardless, this can all lead to back links for your target website.
Why have interview posts replaced guest blogging for SEO? Here are the reasons:
Interview Presumes Authority and Credibility
Normally, people don’t bother interviewing nobodies and people with no influence. The fact that you’re featuring an interview with a certain person on your website means that person has influence and credibility. Similarly, if you get interviewed by another blog, they are basically informing Google and anybody watching that you have authority and credibility. This is the first step of the process.
Followers Normally Link to Interviews
While it’s quite a stretch to assume that the person you’re interviewing will blog about your interview, you can bet that the people who find that person credible might link to the interview. Your interviewees might not link or blog about their interviews, but if you pick the right people to interview, they might have enough followers who would link to their interviews.
You have to understand that up and coming players in any industry generate a lot of attention. In many cases, they generate a lot of drama and heat. People are always paying attention to them. When you interview them, and the interview has the right kind of spice and heat, expect a decent chunk of back links to be generated by niche observers and players that are paying attention to your interviewees.
Interview Formats Make Their Values Stand Out
The great thing about the typical interview formats is that they are formatted in such a way that the information they contain is easy to identify, figure out, and understand. They are kind of like bite-sized meals. There is no great mystery to unwind; you don’t have to spend hours reading a huge block of text. As a result, many people find them pleasurable to read. This boosts their appeal, and increases the likelihood that people might link to them.
Interviews Tend To Focus On Important Topics and Things
Let’s face it. When you read a magazine like Time or a newspaper like the Wall Street journal, and see an interview, you can be sure that the discussion will focus on stuff that has weight. In other words, these interviews tend to focus on important topics and themes. These interviews don’t exist to waste people’s time. Keep this in mind.
Google, at least currently, gives interviews a lot of weight, because traditionally speaking, interviews tend to focus on important topics and themes. This is why you can get away with linking to your interviewee’s websites based on your interview post without Google thinking that you are spamming.Share