Microblogging for Business: The Transition towards Social Media Initiatives

businessman holding mobile phone Choosing the right personIt can’t be denied that conversational skills are needed to create an engaged, high-performing networked organization. Managers who are conversation killers must learn to talk the talk. Employees who felt curtailed to speak up must learn to break the barrier to achieve excellence at work and, with a bit of luck, get noticed and win a promotion.

Among all other forms of digital communication, microblogging has risen the fastest. Even journalists have agreed that of all the social media platforms, it is the most akin to conversation, thus moving rather swiftly to the heart of the enterprise social initiatives. In fact, the popularity of microblogging has caused many CEOs to wonder whether they should emulate their peers and participate in the conversation.

Why Microblogging has flourished

If there is a single reason to pick why microblogging has risen the fastest, it would be because it is the closest we can get to human conversation. And, since human conversation is the hub of the organizational value in the knowledge economy, microblogging has become an indispensable tool to companies who have discovered the importance of using microblogs. This reason alone has put Yammer, Chatter, Tibco’s Tibbr, Jabber, SocialText, Jive and many others on top of the list, while some companies use Twitter protected accounts as a free enterprise microblogging platform.

On a business perspective, microblogging provides the greatest value for the lowest effort and cost. For many employees, blogging is viewed as additional burden on top of heavy workloads, not to mention being a time-consuming activity. Microblogging, on the other hand, is an easy starting point that takes minimal time with massive benefits.

Why Microblogs grow and why they fizzle

Through their ease of participation and the breadth of their visibility, microblogs have gained traction on high performance companies by facilitating excellent organizational network. Many of these companies claimed that microblogging is the simplest and fastest way to draw out the expertise of an organization in addressing an opportunity and finding a solution to a problem. However, microblogs may refuse to take root on companies not quick enough to find the right starting point for microblogging to grow. Whatever is hampering its growth, microblogs to some fail to take off or simply flatline.

Building valuable conversations

For companies to appreciate the value of microblogging, it must be implemented in all the twigs and branches of the organization spreading out to the central logs of the structure. Microblogging proved to be a central element in building a quality network of organizations. It should be made the focal component in building successful social interactions for business.

Do you use microblogging in your organization? How do you measure your success in implementing microblogging to facilitate quality organizational conversation?