How Do You Know You Are Doing A Good Job With Social Media Marketing?

The whole concept of measuring social media marketing success is a very old question. In fact, you can tell which marketer knows what he or she is doing based on his or her answer to this question.

The correct answer really is all about building brand awareness with the right people. That is the right answer.

Can you get traffic? Sure. Can you increase your clout score? Absolutely. Can you get a lot of re-tweets and shares and measure that way? Yes. ...

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What Benefits Can You Really Get From Social Media “Signals”?

First, let me get the bad news out of the way. Social media signals, whether in the form of social media shares on Facebook, re-tweets, favorites, Google+ postings, +1s, are not going to give you any SEO benefits. Google is on the record as saying that it doesn’t factor in these signals in how to rank your web page or website for your target keywords. Let’s get that out of the way.

With that said, your website can still benefit from ...

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Four Reasons Why Micro-Outsourcing SEO Services Fails

Micorosourced SEO sucksThere are many micro-outsourcing platforms offering outsourced services to people looking for back links. These micro-outsourcing platforms can actually do your website more harm than good. Seriously.

If you order many of these micro-outsourcing SEO services, you can say goodbye to whatever rankings you currently have. Make no mistake about it. After Google Penguin rolled out, the name of the game in ...

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Pay Careful Attention to Your Social Media Covers

Social MediaIncreasingly, social media platforms ranging from YouTube, Facebook, all the way to Twitter and Google+, have a cover format. This cover format is usually very white. This allows for a very broad, high-quality graphic look for those social media platforms. It also gives you a solid branding opportunity on these social media platforms.

This is why it’s extremely important for you to pay ...

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