The whole concept of measuring social media marketing success is a very old question. In fact, you can tell which marketer knows what he or she is doing based on his or her answer to this question.
The correct answer really is all about building brand awareness with the right people. That is the right answer.
Can you get traffic? Sure. Can you increase your clout score? Absolutely. Can you get a lot of re-tweets and shares and measure that way? Yes. ...
Continue Reading →ShareFirst, let me get the bad news out of the way. Social media signals, whether in the form of social media shares on Facebook, re-tweets, favorites, Google+ postings, +1s, are not going to give you any SEO benefits. Google is on the record as saying that it doesn’t factor in these signals in how to rank your web page or website for your target keywords. Let’s get that out of the way.
With that said, your website can still benefit from ...
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There’s a lot of SEO myths floating around on the internet. One of the hardest to kill myths out there is the whole idea that Google is somehow factoring in social media mentions and social media mentions in how to rank your webpage for a particular keyword.
This gets a lot of people excited, because social ...
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There are many micro-outsourcing platforms offering outsourced services to people looking for back links. These micro-outsourcing platforms can actually do your website more harm than good. Seriously.
If you order many of these micro-outsourcing SEO services, you can say goodbye to whatever rankings you currently have. Make no mistake about it. After Google Penguin rolled out, the name of the game ...
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Did you know that every single day, over two million pieces of online content are produced and shared on the internet? Think about that. Two million pieces. We’re talking blog posts, website pages, and website content in all its forms. That’s two million pieces of competing content being cranked out every single day.
It’s too easy for your own blog ...
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It used to be very easy to make thousands of dollars every single month with SEO. Seriously, it was. Back in 2009, all you needed to do was to get the right list of keywords and everything else pretty much fell into line. You only need to create junk articles based on those keywords, use software to build all sorts ...
After Google Penguin rolled out, it has gotten harder and harder to get back links. If you are looking to build back links in an ethical and clean way, it has really been a tough road to hoe. Seriously. In fact, it has gotten so tough that guest posting is under a lot of scrutiny by Google.
This should not be ...
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If you’re reading this blog post, you probably already know that SEO in the year 2014 going forward is all about social media outreach. It’s all about building relationships with other websites so your site can have the niche-targeted and highly relevant back link footprint it needs to dominate search engine results.
This is easy to say, but it’s quite a ...
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Increasingly, social media platforms ranging from YouTube, Facebook, all the way to Twitter and Google+, have a cover format. This cover format is usually very white. This allows for a very broad, high-quality graphic look for those social media platforms. It also gives you a solid branding opportunity on these social media platforms.
This is why it’s extremely important for you to ...
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Make no mistake about it. In 2014 and the coming years, SEO all boils down to one thing and one thing alone: outreach. The old days of simply filling out an online form and getting a back link really quickly, or submitting articles here and there to get back links are long past. If that’s still how you play ...