Prior to Google Penguin, how other sites linked to your site didn’t matter. What mattered to Google was how you linked out from your site. Penguin dropped and now, how other sites linked to your website can impact your rankings. Penguin was very harsh. Lots of websites got hammered hard because they were very sloppy in how they built ...
Old school SEO was much simpler for the spammers. You only needed to compile a list of sites that would publish content with very little editorial oversight. In fact, many of these article directory sites and link directory sites simply provide a form anyone can fill out. As long as you target the right keywords and you filled out enough of these ...
The modern reality of SEO is all about outreach due to the fact that you have to earn your links now instead of merely building them. This is all for the best because the tighter the editorial control and the more hoops you have to go through just to earn a backlink, the higher the quality of the backlink you get. Also, the harder it is for you to earn your links, the more of an advantage you get over ...
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Whether you run a start-up or own a thriving online property, your inbox has probably been hit at least more than twice by an SEO ‘agency’ making all sorts of promises regarding your rankings. And, to top it all off, they are offering to give you such near-miraculous results at rock bottom prices. If you’ve gotten such emails, don’t worry-you are hardly ...
A lot of digital agencies have their very own catchphrase or ‘summary statement’ for SEO. The usual suspects involve anything from the old standby ‘quality content,’ to ‘value-added online branding’ to ‘relationship-based SEO’ to the ever-so-catchy and trendy ‘growth hacking.’ While there is a lot of value to these concepts, they tend to nip at the edges of the core fundamental of earning backlinks in the Age of ...
The essence of social media marketing is to build credibility and authority in your niche. After all, people won’t buy from you if they don’t trust you. Establishing credibility is all about establishing trust. Sadly, this is why so many social media marketers fail. Too many simply blast out ads. Let me break it down for you-you won’t sell much if you simply blast ads to people. You have to earn their trust first. In fact, the most powerful way ...
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‘Birds of a feather flock together.’ How many times have you heard that saying? Here’s another one: When you lay down with dogs, you get up with fleas. Sound familiar? Well, if you are doing social media marketing and you are using social media to reach out to influence leaders in your niche, you need to keep ...
How many times have you hung out on Twitter trying to network with influence leaders in your niche and seen those annoying ‘great tweet’ or ‘I agree’ posts? Probably too many. The sad fact is social networks are filled with such empty and meaningless chatter. Let me break it down to you in the simplest terms I know-this is not engagement. This ...
The title of this post might have you scratching your head. After all, you might reason, the essence of a blog post is the content it contains. It is the text of a blog post that forms the core or the main value of that post. Everything else is secondary. I have to agree that this is ...
Whether you are trying to reach out to related websites in your niche for SEO, content marketing, or social media-based viral marketing purposes, you 
have to identify and contact the right people. The right people will have the right amount of influence with your target audience. These influence leaders can lend a lot of credibility to your marketing efforts or brand. This credibility and clout often mean the ...