The power of ‘because’ in social media SEO outreach

The modern reality of SEO is all about outreach due to the fact that you have to earn your links now instead of merely building them. This is all for the best because the tighter the editorial control and the more hoops you have to go through just to earn a backlink, the higher the quality of the backlink you get. Also, the harder it is for you to earn your links, the more of an advantage you get over ...

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If you could only memorize one thing about SEO, memorize this…

MISSION: IMPOSSIBLEA lot of digital agencies have their very own catchphrase or ‘summary statement’ for SEO. The usual suspects involve anything from the old standby ‘quality content,’ to ‘value-added online branding’ to ‘relationship-based SEO’ to the ever-so-catchy and trendy ‘growth hacking.’ While there is a lot of value to these concepts, they tend to nip at the edges of the core fundamental of earning backlinks in the Age of Penguins, ...

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Saying ‘I like your post’ or ‘I agree’ is NOT Engagement

DialogHow many times have you hung out on Twitter trying to network with influence leaders in your niche and seen those annoying ‘great tweet’ or ‘I agree’ posts? Probably too many. The sad fact is social networks are filled with such empty and meaningless chatter. Let me break it down to you in the simplest terms I know-this is not engagement. This won’t ...

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How to find the right influence leaders on social media

Whether you are trying to reach out to related websites in your niche for SEO, content marketing, or social media-based viral marketing purposes, you Social Media Influencehave to identify and contact the right people. The right people will have the right amount of influence with your target audience. These influence leaders can lend a lot of credibility to your marketing efforts or brand. This credibility and clout often mean the difference ...

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