Why Businesses Should Integrate Social Media into Their Marketing Mix

Less than 10 years ago, we were dependent on traditional media (radio, newspapers, television) and traditional vehicles (email and telephone) to gather, create, and share information about products, services, businesses, organizations, events, and news. Today, we rely on Social Media to do that.Social media

What is Social Media?

Like Twitter, Facebook, LinkedIn, Google Plus, Youtube, and blogs, Social ...

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Pinterest for Business: A New Shift for the Social Entrepreneur

Social media is now considered the most popular method of enhancing I love pin + interestbusiness online profiles and creating brand awareness. The latest addition in the social block to find favor is Pinterest, a great platform for sharing pictures and videos. Although still relatively young, Pinterest is slowly gaining popularity among many marketers as they realize that, ...

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10 Reasons to Use a Digital Marketing Firm for Social Media Management

There is an endless stream of social media networks today, and there is a good chance you need the help of a digital marketing firm to help you compete. Businesses are leveraging the value of these networks in driving and influencing decisions. While social media provides businesses the ability to share news and information about their products and services, the volume of work required to achieve business goals through social media is enough to restrict the potential of ...

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Crowd Sourcing via Web 2.0

In 2004 to 2005, we witnessed the rise of a social era that has facilitated a new level of content creation, syndication, information-sharing and social interaction through a wide and varied range of web applications. In less than a decade, social media has changed the way businesses interact and engage with customers. Today, consumers want to discover asCrowd Sourcing opposed to being told. ...

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Problem With Facebook Ads

A client wanted to know if Facebook advertising would be worthwhile. I didn’t have any experience with it so I wanted to educate myself on it so I could give them my advice. Although many of the things I read said that buying ads through Facebook helped increase Likes, I didn’t find a lot of evidence that it lead to increased engagement, much less, increased conversion.

Then I came across this video and it became painfully obvious why Likes mean nothing ...

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The Importance of Keyword Research

The single most important aspect and preparation that is required for any online website promotion boils down to keyword research. If you do not put enough effort into obtaining and targeting the correct keywords and key phrases that are related to your website’s content, then much of your promotional efforts can be worthless.

The importance of keyword research cannot be underestimated and therefore should not be overlooked. The goal of your website as an online business is to be as profitable ...

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What’s a Squidoo? No It’s Not an Appetizer!

For those that don’t know, ‘Squidoo’ has nothing to do with cuisine or eight-legged creatures that live under the sea. No, Squidoo is the name given to a content website situated at www.squidoo.com.

This website offers its users the ability to create a ‘lens’, which is just a unique name created by Squidoo for a standard webpage or blog-type page that is created at Squidoo for original content to be added.

If you use article marketing as a form of ...

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How Article Marketing Can Help SEO

Of course there are many methods in which you can promote your website online, just as there is with a traditional offline business. A term that you may be familiar with or heard of is ‘SEO’ which is an abbreviation of ‘Search Engine Optimization’.

Search Engine Optimization is exactly that – optimization of your website in order to gain high rankings in search engines such as Google or Yahoo! The advantages of utilizing good SEO techniques are numerous; however the main ...

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