If you own a business, whether offline or online, that provides services or products to other businesses, you need to run, not walk, to LinkedIn. Seriously. LinkedIn is all about business networking. When you put up a profile on LinkedIn, you get notified about jobs that are available in your area within your field of expertise or industry. More importantly, LinkedIn allows people to create connections based on ...Continue Reading →Share
Clearly, SEO is all about consistency, perseverance and commitment to quality. Many business owners and marketers are beginning to truly master the art of producing high quality content, but only a few have cracked the code for creating organic video SEO. If you plan to utilize video content for your marketing strategies, it’s critical that you get maximum exposure from your efforts as exposure is equivalent to good search engine ranking potential. Here are five solid tips you ...Continue Reading →Share
Less than 10 years ago, we were dependent on traditional media (radio, newspapers, television) and traditional vehicles (email and telephone) to gather, create, and share information about products, services, businesses, organizations, events, and news. Today, we rely on Social Media to do that.
What is Social Media?
Like Twitter, Facebook, LinkedIn, Google Plus, Youtube, and blogs, Social ...Continue Reading →Share
Perhaps, one of the greatest frustrations in managing social media is the difficulty in tracking its impact on the bottom line. It’s easy to measure Likes, Followers and Connections, as well as, monitor activity in your Circles and Pin Boards. But how do you know if all these are moving a needle on your marketing campaign?
Social media is now considered the most popular method of enhancing business online profiles and creating brand awareness. The latest addition in the social block to find favor is Pinterest, a great platform for sharing pictures and videos. Although still relatively young, Pinterest is slowly gaining popularity among many marketers as they realize that, ...Continue Reading →Share
There is an endless stream of social media networks today, and there is a good chance you need the help of a digital marketing firm to help you compete. Businesses are leveraging the value of these networks in driving and influencing decisions. While social media provides businesses the ability to share news and information about their products and services, the volume of work required to achieve business goals through social media is enough to restrict the potential of ...Continue Reading →Share
In 2004 to 2005, we witnessed the rise of a social era that has facilitated a new level of content creation, syndication, information-sharing and social interaction through a wide and varied range of web applications. In less than a decade, social media has changed the way businesses interact and engage with customers. Today, consumers want to discover as opposed to being told. ...Continue Reading →Share
A client wanted to know if Facebook advertising would be worthwhile. I didn’t have any experience with it so I wanted to educate myself on it so I could give them my advice. Although many of the things I read said that buying ads through Facebook helped increase Likes, I didn’t find a lot of evidence that it lead to increased engagement, much less, increased conversion.
Then I came across this video and it became painfully obvious why Likes mean nothing ...Continue Reading →Share
Links, or backlinks are simply the hyperlinks that connect websites together as clickable text. You see them thousands of times whenever you surf the web and without them the Internet would be a very different place. So why are they so important to your own website?
First, backlinks are a means for people/traffic to find your website ...Continue Reading →Share
The single most important aspect and preparation that is required for any online website promotion boils down to keyword research. If you do not put enough effort into obtaining and targeting the correct keywords and key phrases that are related to your website’s content, then much of your promotional efforts can be worthless.
The importance of keyword research cannot be underestimated and therefore should not be overlooked. The goal of your website as an online business is to be as profitable ...Continue Reading →Share