The whole concept of measuring social media marketing success is a very old question. In fact, you can tell which marketer knows what he or she is doing based on his or her answer to this question.
The correct answer really is all about building brand awareness with the right people. That is the right answer.
Can you get traffic? Sure. Can you increase your clout score? Absolutely. Can you get a lot of re-tweets and shares and measure that way? Yes. ...Continue Reading → Share