If you could only memorize one thing about SEO, memorize this…

MISSION: IMPOSSIBLEA lot of digital agencies have their very own catchphrase or ‘summary statement’ for SEO. The usual suspects involve anything from the old standby ‘quality content,’ to ‘value-added online branding’ to ‘relationship-based SEO’ to the ever-so-catchy and trendy ‘growth hacking.’ While there is a lot of value to these concepts, they tend to nip at the edges of the core fundamental of earning backlinks in the Age of ...

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