The power of ‘because’ in social media SEO outreach

The modern reality of SEO is all about outreach due to the fact that you have to earn your links now instead of merely building them. This is all for the best because the tighter the editorial control and the more hoops you have to go through just to earn a backlink, the higher the quality of the backlink you get. Also, the harder it is for you to earn your links, the more of an advantage you get over ...

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If you could only memorize one thing about SEO, memorize this…

MISSION: IMPOSSIBLEA lot of digital agencies have their very own catchphrase or ‘summary statement’ for SEO. The usual suspects involve anything from the old standby ‘quality content,’ to ‘value-added online branding’ to ‘relationship-based SEO’ to the ever-so-catchy and trendy ‘growth hacking.’ While there is a lot of value to these concepts, they tend to nip at the edges of the core fundamental of earning backlinks in the Age of ...

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