Perhaps, one of the greatest frustrations in managing social media is the difficulty in tracking its impact on the bottom line. It’s easy to measure Likes, Followers and Connections, as well as, monitor activity in your Circles and Pin Boards. But how do you know if all these are moving a needle on your marketing campaign?
Social media is now considered the most popular method of enhancing business online profiles and creating brand awareness. The latest addition in the social block to find favor is Pinterest, a great platform for sharing pictures and videos. Although still relatively young, Pinterest is slowly gaining popularity among many marketers as they realize that, ...Continue Reading → Share
There is an endless stream of social media networks today, and there is a good chance you need the help of a digital marketing firm to help you compete. Businesses are leveraging the value of these networks in driving and influencing decisions. While social media provides businesses the ability to share news and information about their products and services, the volume of work required to achieve business goals through social media is enough to restrict the potential of ...Continue Reading → Share