One of the most common pieces of advice shared by so-called “social media marketing experts” about Twitter is to follow as many people as possible. The whole idea is when you follow people, a certain percentage will follow you back. According to this logic, if you follow a huge a number of people, enough will follow you back that you will ...Continue Reading → Share
One of the most difficult aspects of business blogging is to properly balance quality with other business considerations like speed, return on effort, and return on investment. In many cases, one of these considerations will take higher priority over the others. It doesn’t have to be that way. The great thing about blogging is that you can focus on one topic and go deep. You can also be very episodic. You don’t have to eat the whole enchilada in one ...Continue Reading → Share
It’s almost funny how many online marketers try to talk up social media. This blog post is not intended to minimize the traffic potential of social media platforms like Facebook groups, Twitter, Google+, and others. Instead, I would like to focus your attention on the proper use of social media traffic.
A lot of the marketing books out there that talk ...Continue Reading → Share
How many times have you hung out on Twitter trying to network with influence leaders in your niche and seen those annoying ‘great tweet’ or ‘I agree’ posts? Probably too many. The sad fact is social networks are filled with such empty and meaningless chatter. Let me break it down to you in the simplest terms I know-this is not engagement. This ...Continue Reading → Share
Whether you are trying to reach out to related websites in your niche for SEO, content marketing, or social media-based viral marketing purposes, you have to identify and contact the right people. The right people will have the right amount of influence with your target audience. These influence leaders can lend a lot of credibility to your marketing efforts or brand. This credibility and clout often mean the ...Continue Reading → Share