People share content on Twitter. And, they share content a lot.
The main reason they do this is to build credibility. People in your niche know that if they share information from many different sources, they look more credible to their followers.
The wide range of niche-specific content they share on their feeds make them look authoritative and knowledgeable. These wannabe ‘influence leaders’ have strong personal and professional reasons for wanting to share content. These people are looking for high quality content so they can gain a solid reputation for subject matter mastery. Eventually, they might achieve guru status. Doing this also helps them gain a lot of followers in their niche. The great news is that you can use this reality to your benefit. Here is how you do it.
Find your top competitors and find their most social content
If you are in a fairly competitive niche, chances are, your competitors are already on Twitter. You need to find your competitors’ accounts on Twitter and look for their most popular content. The easiest way to do this is to go to Quicksprout.com and enter the domain name of your competitor. When you do this, Quicksprout will list their most social content. To see this list, you need to click on the social tab on Quicksprout. After it’s done an initial analysis of the website of your competitor, next, pick content that has been retweeted or tweeted the most, or shared the most on Twitter. Also, to increase your efficiency and your return on effort, go through your other competitors and do the same thing: find their top content. Once you have loaded to your browser their top content, study these pieces of content carefully. Figure out which blog posts are most alike. This way, you don’t have to create a better version for many different blog posts. By focusing on what these different posts have in common, you can just create one better version. You need to do a lot of analysis to pull this off. Come up with a better version that embodies the elements of all these similar top posts. However, in many cases, the top posts from different competitors are very different from each other. In such a case, you’re left with no choice but to create improved versions for each piece of content. The upside to this is you get motivated to produce more high-quality content for your blog based on proven interest from people who are influence leaders in your niche.
Come up with better content
Your next job is to then come up with a better version of these top shared posts. This is easier than you think. You don’t have to reinvent the wheel, you just need to follow the formula listed below.
- Update the content. Make sure that there are no inaccuracies. Make sure there’s no stale information.
- Come up with a Case study. A Case study is all about using the advice mentioned by the content of your competitors, but using real life situations. These are situations where people actually implemented a piece of advice. Put up graphs and display all sorts of statistics. Walk the reader through the complete process. The main reason Case studies are so powerful is because they take what would otherwise be random advice or would otherwise be ambiguous advice that sounds good, and puts it into a form that people can understand. Most importantly, case studies show that people can actually implement your advice in their own lives.
- Add videos, infographics, and pictures. The best part of all this is that you don’t have to create original videos or infographics. You can use YouTube for videos that are related to the topic you are writing about. You can use infographics posted on Pinterest to make your page look good. As long as you include an attribution link, you should be fine.
Contact sharers with your link to better content
Get on your Twitter account and tweet to the sharers of your competitors’ top content, and ask them to link to your better version. While many will just probably ignore your tweet, there would be enough that will tweet your link. The key here is to continually find new sharers of your content.
What rewards would you get?
The payoff for doing the steps above is actually extensive. The list of benefits is only as long as your imagination. You can get backlinks when you find people that are so authoritative that they actually blog about it. You can get tweets and retweets. These result in direct traffic to your post. You also get motivated to write great content. This is a big reward in itself because most people tend to go on autopilot when it comes to blogging. Most people think that blogging is a chore or a hassle. When you are motivated by your competitors’ top content, you are driven to go to a higher level of content quality. When people see how credible your content is, your level of authority and your credibility increases. This leads to potential partnership opportunities in the future. You might even get interviewed in the future. When you get interviews, you get backlinks. These are just some of the benefits you can get. Make no mistake about it, reverse engineering your competition is a great strategy because it saves time and effort, and gives you focus and direction.Share