Keyword Research and Analysis

Keyword research and analysis is the cornerstone of any internet marketing campaign. There is nothing more important than knowing what words you are targeting so that you can not only understand your competition, but also so you can plan and implement a successful internet marketing strategy. It doesn’t matter if you are preparing for search engine optimization, a pay-per-click campaign, social marketing, a link building campaign, generating content development or any combination of these. You must first take the time to perform proper keyword research and analysis.

Free Keyword Research Tool

There are some free keyword research and analysis tools that you can use to do your own research. Google’s keyword planner will provide information based on one or more keywords that you enter. They offer variations based on actual searches, as well as, phrases advertisers are competing for. Also included is information on the average monthly searches and suggested bid (if you are going to utilize PPC). You will need to create a Google Adwords account, however, the keyword planner is free to use.

ACES provides extensive keyword research and analysis as part of our internet marketing services. We utilize many different tools including some proprietary in-house tools for developing marketing campaigns and tracking analytics so that we can help our clients reach the highest rankings possible.